Kenya is predominantly a nature-based tourism destination with wildlife (concentrated in the southern part of the … potential of culture-based attractions has not been exploited. The over-concentration of tourism activities in wildlife … diversify tourism activities and spread them to other parts of the country by putting more emphasis on non-traditional ones such …

Kenya is predominantly a nature-based tourism destination with wildlife (concentrated in the southern part of the … potential of culture-based attractions has not been exploited. The over-concentration of tourism activities in wildlife … diversify tourism activities and spread them to other parts of the country by putting more emphasis on non-traditional ones such …

Kenya is predominantly a nature-based tourism destination with wildlife (concentrated in the southern part of the … potential of culture-based attractions has not been exploited. The over-concentration of tourism activities in wildlife … diversify tourism activities and spread them to other parts of the country by putting more emphasis on non-traditional ones such …

providers. In a time characterised by constant and accelerated change, the tourism market environment must be systematically and … generational segments for tourism derives from their large dimensions and strong interest in travelling. Empirical evidence has … implement along the different stages of the tourism consumption process, which include the pre-travel, during-travel and post …

Purpose: Although the branding literature emerged during the 1940s, research relating to tourism destination branding … tourists in Chile, which reflects the lower priority the South American market has been given by the national tourism office …-branding literature by being one of the first to test the efficacy of a model of consumer-based brand equity for a tourism destination …

equity (CBBE) for a destination, from the perspective of residents as active participants of local tourism. It is proposed …