"This volume is a step by step guide to implementing predictive data analytics in human resource management (HRM). It demonstrates how to apply and predict various HR outcomes which have an organizational impact, to aid in strategizing and better decision making. The book: Presents key concepts...

"Traditional marketing is FAR from dead. Still, in today's world, digital marketing has transformed our discipline into something more, something better, and something both easier and harder at the same time. Business-to-consumer (B2C) companies, in particular, understand the very different...