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Customer engagement : exploring customer relationships beyond purchase

Vivek, Shiri D.; Beatty, Sharon E.; Morgan, Robert M. - In: Journal of marketing theory and practice 20 (2012) 2, pp. 127-145

Persistent link: https://www.econbiz.de/10009551731

Customer advocacy and the impact of B2B loyalty programs

Lacey, Russell; Morgan, Robert M. - In: The journal of business & industrial marketing 24 (2009) 1, pp. 3-13

Persistent link: https://www.econbiz.de/10009524670

A generalized multidimensional scale for measuring customer engagement

Vivek, Shiri D.; Beatty, Sharon E.; Dalela, Vivek; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 401-420

Persistent link: https://www.econbiz.de/10010510251

The role of buyer trust in outsourced CRM : its influence on organizational learning and performance

Brockman, Beverly K.; Park, Jeong Eun; Morgan, Robert M. - In: Journal of business-to-business marketing 24 (2017) 3, pp. 201-219

Persistent link: https://www.econbiz.de/10011763042

Handbook on research in relationship marketing

Morgan, Robert M. (ed.); Parish, Janet Turner (ed.); … - 2015

1. The future evolution of relationship marketing / Jagdish N. Sheth -- 2. Relationship marketing : Berry's insights from the past and for the future / Janet Turner Parish, Sandi Lampo and Kristin Landua -- 3. Relationship benefits research : a synthesis / Dwayne D. Gremler and Kevin P. Gwinner...

Persistent link: https://www.econbiz.de/10011851269