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An overview of the main innovations in e-marketing

Aramendia-Muneta, Maria Elena - In: Strategic marketing in tourism services, (pp. 289-298). 2012

Persistent link: https://www.econbiz.de/10009616277

Optimal flow in online interactions : dimensions, antecedents, and consequences

Sánchez-Franco, Manuel J. - In: The Internet and workplace transformation, (pp. 104-129). 2006

Persistent link: https://www.econbiz.de/10003617734

Nuclear energy promotion using collectable cards aimed at children

Aramendia-Muneta, Maria Elena - In: Journal of Historical Research in Marketing 12 (2020) 1, pp. 75-100

Purpose: This paper aims to examine how an innovative concept was introduced to a new market segment through varied marketing techniques. Design/methodology/approach: Newspapers from 1958 were reviewed to assess the impact of a chocolate company advertising campaign targeting children. The...

Persistent link: https://www.econbiz.de/10012186893

Spaniards and Spanish product image among the Chinese : implications for marketing strategies

Aramendia-Muneta, Maria Elena; Grande Esteban, Ildefonso - In: Journal of China marketing 6 (2016) 1, pp. 79-95

Persistent link: https://www.econbiz.de/10011559387

Key image attributes to elicit likes and comments on Instagram

Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina; … - In: Journal of promotion management : innovations in … 27 (2021) 1, pp. 50-76

Persistent link: https://www.econbiz.de/10012385175

The influence of ethnocentricity in purchase behavior and ethnocentric attitudes

Aramendia-Muneta, Maria Elena; Reardon, James - In: International journal of business anthropology 6 (2016) 2, pp. 103-115

Persistent link: https://www.econbiz.de/10011687519

Consumer attitudes towards mobile advertising : an updated vision

Aramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina - In: International journal of internet marketing and … 13 (2019) 3, pp. 235-252

Persistent link: https://www.econbiz.de/10012140344

Guest editorial: introduction to special issue on "history of marketing in Spain", part I

Aramendia-Muneta, Maria Elena; Ruiz Moreno, Felipe; … - In: Journal of historical research in marketing 16 (2024) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10014514154

Special issue: marketing history in Spain

Aramendia-Muneta, Maria Elena (ed.); Ruiz Moreno, Felipe (ed.) - 2024

Persistent link: https://www.econbiz.de/10014514178

Social media marketing strategies in the lingerie industry : the case of Valentine's Day campaign in Spain

Miguel-Pérez, Ana de; Aramendia-Muneta, Maria Elena - In: Handbook of research on consumer behavior change and …, (pp. 296-328). 2022

Persistent link: https://www.econbiz.de/10013334826