We investigate the effect of salient green self-image on the willingness to participate in online volunteering for an environmental cause. Our experimental study shows that when the information about participants’ own perceived consciousness and responsibility is made salient, the likelihood...

We study incentive schemes that combine self-chosen goals with prosocial rewards. We design a real-effort task experiment with MTurk workers. Upon achieving self-chosen goals, rewards are paid to the worker in the monetary treatments or to charities in the prosocial treatments. To explore the...