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Strategic global marketing : issues and trends
Kaynak, Erdener (contributor) - 2002
Persistent link: https://www.econbiz.de/10001707618
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Global marketing management
Keegan, Warren J. - 2002 - 7. ed
Persistent link: https://www.econbiz.de/10001543303
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Strategic planning for export marketing
Root, Franklin R. - 1964
Persistent link: https://www.econbiz.de/10001558455
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Multinational marketing management
Keegan, Warren J. - 1980 - 2. ed.
Persistent link: https://www.econbiz.de/10013474885
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Multinational marketing management
Keegan, Warren J. - 1974
Persistent link: https://www.econbiz.de/10014448751
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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian; Rajala, Arto - 1998
Persistent link: https://www.econbiz.de/10000681044
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Basic marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2009 - 17. ed., internat. ed
Persistent link: https://www.econbiz.de/10003739857
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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Inside-out marketing : how to create an internal marketing strategy
Dunmore, Michael - 2002
A guide to internal marketing and the seven components of an internal marketing strategy: vision, mission and values of … strategy; and integrating internal and external marketing …
Persistent link: https://www.econbiz.de/10011479655