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Today's information highway and tomorrow's organisation : managing privacy, marketing and strategic issues successfully
Gattiker, Urs E.; Kelley, Helen; Janz, Linda - In: Global Management : mit 8 Tabellen, (pp. 417-453). 1996
Persistent link: https://www.econbiz.de/10001317961
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Marketing strategy : a global perspective
Stauble, Vernon R. - 2000
Persistent link: https://www.econbiz.de/10001408598
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Globalizing internationals: standardization of product and marketing strategies in the ICT field
Gabrielsson, Peter; Gabrielsson, Mika - In: Internationalization : firm strategies and management, (pp. 100-119). 2003
Persistent link: https://www.econbiz.de/10001754305
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Internationales Marketing - think global, act local
Scholz-Ligma, Joachim - In: Management der Globalisierung : Akteure, Strukturen und …, (pp. 123-140). 2003
Persistent link: https://www.econbiz.de/10001755877
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Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
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A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.; Uppal, Abhinav; Sharma, Amalesh; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
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Marketing management : a cultural perspective
Visconti, Luca M. (ed.); Peñaloza, Lisa (ed.);  … - 2020 - Second edition
Persistent link: https://www.econbiz.de/10013174868
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A. (ed.); Ferrell, Odies C. (ed.) - AMA Winter Academic Conference <2020, San Diego, Calif.>; … - 2020
Persistent link: https://www.econbiz.de/10012486210
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Multi-platform advertising strategies in the global marketplace
Yang, Kenneth C. C. (ed.) - 2017
advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is … also useful for researchers who are interested in studying the global impacts of multi-platform media on the advertising/marketing …
Persistent link: https://www.econbiz.de/10012392970