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Internationale Werbeplanung : eine Analyse unter besonderer Berücksichtigung der internationalen Werbebudgetierung
Streich, Michael - 1997
Persistent link: https://www.econbiz.de/10000602806
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International marketing: Managerial perspectives
Jain, Subhash C. (ed.); Tucker jr., Lewis R. (contributor) - 1979
Persistent link: https://www.econbiz.de/10000559008
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Multinational marketing: Dimensions in strategy
Baker, James Calvin; Ryans, John K. - 1975
Persistent link: https://www.econbiz.de/10000581623
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International marketing : text and cases
Leighton, David S. R. - 1966
Persistent link: https://www.econbiz.de/10000650335
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Planning and control of multinational marketing strategy : the issue of integration
Siddiqi, M. M. Shahid - 1980
Persistent link: https://www.econbiz.de/10001867582
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International marketing
Terpstra, Vern - 1978 - 2. ed.
Persistent link: https://www.econbiz.de/10000049929
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International marketing strategy
Thorelli, Hans Birger (ed.); Becker, Helmut (contributor) - 1980 - Rev. ed.
Persistent link: https://www.econbiz.de/10013468899
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.; Kushwaha, Tarun; Steenkamp, … - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
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Marketing capabilities in international marketing
Morgan, Neil A.; Feng, Hui; Whitler, Kimberly A. - In: Journal of international marketing 26 (2018) 1, pp. 61-95
Persistent link: https://www.econbiz.de/10011848804