Pesonen, Juho A. - In: Tourism and Hospitality Management 18 (2012) 1, pp. 69-82
combining both push and pull motivations in their marketing and product development. … motivation and benefit segmentation, and segment online rural tourists in Finland. Data is collected in a rural tourism affiliate … website and analysed using cluster analysis on tourists’ motivations. Among 727 respondents, four rural tourist segments are …