Venard, Bertrand - In: International Journal of Retail & Distribution Management 24 (1996) 4, pp. 29-40
Vietnam has for a long time been ignored by researchers due to the closed nature of the country. Little management … wholesaling and retailing for consumer products. Distribution channels in Vietnam could be characterized as primitive structures …, owing to their level of economic development. The example of Vietnam is interesting because its situation is classical for a …