As the world has become closer and increasingly connected, business competition becomes more aggressive. As a result, marketing which has evolved for decades becomes so vital that no company can survive without it. Though marketing strategy and manufacturing strategy are organizationally...

Ten years after the introduction of ISO14001, in this paper we present empirical evidence about the competitive advantages that managers associate to this environmental practice, from a sample of industrial firms located in Spain. The results indicate that the potential competitive advantages...

Rapidly increasing environmental concerns drive corporations to enhance their performance through measures designed to make environmental activities appealing to stakeholders. Therefore, this study investigates the influence of strategic and regulationbased motives on corporate performance and...

A perusal of the literature shows that a broad frame of references for organizational success is not adequately developed. Therefore, by taking an interdisciplinary approach with a relational perspective, this study takes an integrative and fresh approach toward illuminating the moderate role of...