This study examines the factors affecting users' adoption of the smartphone as an innovative device. Prior studies on the acceptance of smartphones have primarily focused on the impact of the technological benefits and characteristics. In this study, the author propose an integrated model of...

Purpose: A method is proposed for handling multi-attribute judgment problems with a large number of attributes such as mobile phone features. To minimize the complication of multi-attributes and reduce the consumers’ choice task burden, this paper aims to suggest an integrated hierarchical...