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Making the future perfect : constructing the Olympic dream

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Model of service quality in event sport tourism : development of a scale

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In a peek fitness condition? : the Danish elite sports model in an international perspective: managerial efficiency and best practice in achieving international sporting success

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Forecasting national team medal totals at the Summer Olympic Games

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The economic impact of the Olympic Games : evidence from stock markets

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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing

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Um heute im Sportmarketing erfolgreich zu sein, braucht es nicht nur grundlegendes Marketingwissen und Verständnis für die Besonderheiten des Sports. Wer sich mit innovativen Vermarktungskonzepten an die Spitze bringen will, muss zudem die neuesten, internationalen Sportmarketing-Trends kennen...

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Sports marketing in Africa

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