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Pricing strategy and execution: an overlooked way to increase revenues and profits

Davidson, Alistair; Simonetto, Mike - In: Strategy & Leadership 33 (2005) 6, pp. 25-33

Purpose – This article advocates putting pricing strategy on the CEO's agenda and considers the new concept of pricing … execution – the development of pricing strategy and the implementation of the strategy through a combination of leadership … software tools give companies a new way of setting, optimizing, and enforcing pricing changes within the organization. Findings …

Persistent link: https://www.econbiz.de/10015016509

The pricing opportunity: discovering what customers actually value

Davey, Krishnakumar; Markowitz, Paul; Jonnalagadda, Nagi - In: Strategy & Leadership 34 (2006) 3, pp. 23-30

aligning pricing to customer value. Originality/value – It clarifies why ideal pricing depends on discrete choice modeling and …

Persistent link: https://www.econbiz.de/10015016528

Converting the nonstop customer into a loyal customer

F. Nunes, Paul; Bellin, Joshua; Lee, Ivy; Schunck, Olivier - In: Strategy & Leadership 41 (2013) 5, pp. 48-53

Purpose – With a burgeoning stream of online choices, fostering customer loyalty is a constant challenge. Companies must become masters of the new “nonstop customer” experience. They will at times have to analyze the data on their customers' behavior for new opportunities, and at other...

Persistent link: https://www.econbiz.de/10015017513

How many valuations is a company to have?

Gould, B - In: The Antidote 3 (1998) 2, pp. 21-22

Covers some of the pricing and valuation approaches advocated by different writers in areas ranging from strategy to … post‐merger integration to cross‐border mergers and acquisitions. Argues that a careful analysis of all pricing factors …

Persistent link: https://www.econbiz.de/10015017976