1. Predictive Intelligence and the Basic Economic Principles -- 2. Predictive Intelligence at a Glance -- 3. The Predictive Intelligence Ecosystem -- 4. The Predictive Intelligence Maturity Model -- 5. The Predictive Intelligence Self-Assessment -- 6. The Process Model for Predictive...

Part I: Basics and Theories: A Good Base Is Half the Rent -- 1. The Big Picture: Why the Going Gets Tougher! -- 2. The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms! -- 3. The B2B Marketing Maturity Model: What the Route to the Goal Looks Like! -- 4. MarTech...

Template-driven Management: An Introduction -- On the Urgency of Management Reorientation -- The Changing Business Environment -- The Learning Dimension of TBM -- The Process Perspective of TBM -- The Tool Dimension of TBM -- The TBM Skills Triad -- TBM In Innovation Management – The...

Bedeutung von B2B Marketing in Zeiten der Netflix-Economy -- Das B2B Marketing Ökosystem – Ein kurzer Überblick der wichtigsten Buzz-Words -- Das Marketing Reifegrad Modell – Der Coach auf dem Weg zu Predictive Profit Marketing -- Das Marketing Readiness Assessment (MRA) – Der...