principles in the decision-making process. I propose that certain heuristic principles like availability and representativeness … invest in a project. Since it involves decision making under uncertainty I probe the possibility of presence of heuristic …, affects the decision-making process of the investors. and thus, this paper aims to explore the "fast and frugal" way of …

) -- 7 Determining Optimization-Risk Profiles for Individual Decision Makers (Stephen J. Guastello and Anthony F. Peressini …This book presents new theory and empirical studies on the roles of cognitive workload and fatigue on repeated … the decision makers. Additional nonlinear dynamical processes are examined with regard to persistence and antipersistence …

, consumer relations, overall CO2 emissions, and supply security. This paper presents a bounded rational decision model which can … an introduction to bounded rationality decision models. It further presents a concept which can be used to parameterize … this model by introducing a typology of representative actors who face representative decision tasks. The decision outcomes …

in the financial analysis of a firms’ innovation decision. After discussing the theoretical linking between ownership …’s behavior toward the innovation decision and his cognitive commitment level. The CEO’s commitment bias and attitude conception … of the manager’s attitude and behavior in key tasks, such as the innovation decision. The CEO’s real behavior was more …