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This article analyses the impact of telecommunication technologies on tourism distribution channels for small and medium enterprises.
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Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Illustrations -- Introduction -- 1 The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions -- 2 Forecasting Tourism Flows...
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"This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researchers in tourism marketing, smart tourism...
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