Landon, Joshua; Ruggeri, Fabrizio; Soyer, Refik; Murat … - In: European Journal of Operational Research 204 (2010) 3, pp. 597-603
In this paper, we discuss issues that arise in the analysis of call center arrivals that are mostly linked to individual ads. More specifically, we consider the case where there is no complete linkage between the calls and the advertisements that led to the calls. The ability to model and infer...