Richmond, William; Rader, Scott; Lanier, Clinton - In: Journal of Research in Marketing and Entrepreneurship 19 (2017) 2, pp. 94-104
new, different digital divide for rural small businesses based not on access to the internet but on its use for digital … regard to closing the proverbial “digital divide” in terms of broadband (high-speed internet) services. Resolution of this … existence of an internet infrastructure but also the small businesses’ willingness and ability to use it effectively. …