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, with particular reference to the Internet. Forms an introduction to the more detailed consideration of formal sources in …
Persistent link: https://www.econbiz.de/10014934892
account of the use of computers to search CD‐ROM, online and the Internet to find information.  …
Persistent link: https://www.econbiz.de/10014934893
business literature, but provides pointers in three key areas – that of business directories including Internet sources, market …
Persistent link: https://www.econbiz.de/10014934895
stakeholders to assure consumer privacy rights in the age of the Internet.  …
Persistent link: https://www.econbiz.de/10014934939
Purpose – Rewards and safety cues are frequently used by online marketers to enhance privacy attitudes and to encourage self‐disclosure of personal information. The purpose of this paper is to study the relative effectiveness of these influence strategies and test the boundary condition of...
Persistent link: https://www.econbiz.de/10014902499
Purpose – The purpose of this paper is to study factors affecting consumers’ liking and commenting behavior on Facebook brand pages, and to analyze the mediating role of mode of interaction on relationships between personality traits and liking/commenting behavior....
Persistent link: https://www.econbiz.de/10014902520
Current models of Internet adoption at the marketing/entrepreneurship interface focus on the Entrepreneurial Small Firm … (ESF) as the supplier in a supplier/buyer relationship. Analysis of a data set, which captured selected ESF Internet buying …
Persistent link: https://www.econbiz.de/10014902590
internet‐based technologies (IBTs) on the customer relationship management (CRM) activities (i.e. e‐CRM) of SMEs in Ireland …
Persistent link: https://www.econbiz.de/10014902638
new, different digital divide for rural small businesses based not on access to the internet but on its use for digital … regard to closing the proverbial “digital divide” in terms of broadband (high-speed internet) services. Resolution of this … existence of an internet infrastructure but also the small businesses’ willingness and ability to use it effectively.  …
Persistent link: https://www.econbiz.de/10014902687
. The Internet is an excellent research tool to empirically assess the possible relationships between learning style … organisations’ use of the Internet are discussed and proposals are presented for further research.  …
Persistent link: https://www.econbiz.de/10014902844