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An examination of the association between service convenience flexibility in healthcare delivery systems and patient satisfaction
Kumar, Pradeep; Bera, Sasadhar; Chakraborty, Shibashish - In: South Asian journal of management : SAJM 24 (2017) 4, pp. 35-54
Persistent link: https://www.econbiz.de/10011888095
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AI in talent management for business excellence
Bhattacharya, Subhajit - In: Industry 4.0 technologies for business excellence : …, (pp. 255-266). 2022
Persistent link: https://www.econbiz.de/10014333915
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Does corporate social responsibility contribute to strengthen brand equity? : an empirical study
Bhattacharya, Subhajit - In: International review on public and non-profit marketing 14 (2017) 4, pp. 513-533
Persistent link: https://www.econbiz.de/10011956204
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Modelling channel partners’ opinions to achieve value-based relationship
Bhattacharya, Subhajit - In: Journal of Indian Business Research 11 (2019) 3, pp. 220-243
Purpose: The present competitive marketing environment demands effective role of distribution channels to create and develop a value-based infrastructure where companies can easily distribute their products into the consumers’ market. Relationship bonding between the channel partners and the...
Persistent link: https://www.econbiz.de/10012075384
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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit; Kumar, Rohit Vishal - In: Journal of modelling in management 12 (2017) 4, pp. 583-602
Persistent link: https://www.econbiz.de/10011808348
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Exploring Kapferer's brand identity prism applicability in Indian political marketing aspect with special focus to youth voters
Bhattacharya, Subhajit; Kumar, Rohit Vishal; Dutta, Anindya - In: Start-up enterprises and contemporary innovation …, (pp. 136-152). 2018
Persistent link: https://www.econbiz.de/10011764699
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Hurdles to handicraft marketing for artisan entrepreneurs in an emerging economy
Dalal, Arunava; Bhattacharya, Subhajit; Chattopadhyay, … - In: Journal of small business & enterprise development 31 (2024) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10014512281
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Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid : a mix-method study from India
Dalal, Arunava; Bhattacharya, Subhajit; Chattopadhyay, … - In: Journal of enterprising communities : people and places … 18 (2024) 3, pp. 701-723
Persistent link: https://www.econbiz.de/10014555468
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Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India : a PLS-SEM approach
Ghosh, Kaustav; Bhattacharya, Subhajit - In: Young consumers : insight and ideas for responsible … 23 (2022) 4, pp. 603-626
Persistent link: https://www.econbiz.de/10013454857