Fischer, Eileen; Gopaldas, Ahir; Scaraboto, Daiane - In: Qualitative Market Research: An International Journal 20 (2017) 1, pp. 60-67
Purpose Interpretive consumer researchers frequently devote months, if not years, to writing a new paper. Despite their best efforts, the vast majority of these papers are rejected by top academic journals. This paper aims to explain some of the key reasons that scholarly articles are rejected...