Arshi, Tahseen Anwer; Rao, Venkoba; Qazi, Kamal; Begum, … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-18
User-generated innovation has contributed to the growth of the democratization of openinnovation models. One of the most common forms of user-generated innovation is evident on social media platforms. The purpose of this study is to investigate nonpecuniary motivations that drive innovation...