The principle of open public administration is very important in the process of the European public institutions reforms but the implementation of this principle remains a very difficult task and an issue under debate for practitioners and researchers. Moreover, the local public managers are...

This paper aims to provide, on the one hand, a conceptual framework of the importance that integrated marketing communication has acquired today and, on the other hand to outline an overview of the main communication tools used in Social Media. The methodology used was the literrature review....