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During recent times of uncertainty, sustainable marketing and sustainable finance became hot research topics attracting both academics and practitioners. Although centering marketing efforts around the firm's Environmental, Social, and Governance (ESG) and Corporate Social Responsibility (CSR)...
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Using an experiment, we find that corporate social responsibility (CSR) performance measures have a greater impact on investors' firm value estimates when reported in a separate report than when integrated into a financial report. We also find that more investors misclassified CSR information as...
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