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Data Mining is used to describe the totality of techniques which aim to find the unexplored patterns in a set of data. The purpose of data mining is to create models of decision-making devoted to estimations of future behavior based on analysis of past activities. In this study the shopping data...
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Effective marketing depends on knowledge of customer behavior and competition. This is especially true for Location Based marketers who risk sending alerts at inopportune moments or to the wrong targets. This study analyzes check-ins around Times Square in New York City using Foursquare, a...
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