Dholakia, Nikhilesh; Fuat Fırat, A. - In: Critical perspectives on international business 2 (2006) 2, pp. 147-162
Purpose – This paper sets out to provide global business managers and researchers with perspectives, concepts, and some … business becoming diffused; imperative for collaborative forms where business managers work alongside post‐consumers; and … contribution is a cogent set of concepts that enable managers and researchers to understand, examine in detail, and deal with …