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Customer involvement and servitization in hybrid offerings : moderating role of digitalization and co-creation
Behl, Abhishek; Kamboj, Shampy; Sarmah, Bijoylaxmi; … - In: International marketing review 40 (2023) 4, pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
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Value logics for service innovation : practice-driven implications for service-dominant logic
Lindhult, Erik; Chirumalla, Koteshwar; Oghazi, Pejvak; … - In: Service business 12 (2018) 3, pp. 457-481
Persistent link: https://www.econbiz.de/10011915104
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Service-dominant logic and the business model concept: toward a conceptual integration
Clauß, Thomas; Laudien, Sven M.; Daxböck, Birgit - In: International journal of entrepreneurship and … 18 (2014) 4, pp. 266-288
Persistent link: https://www.econbiz.de/10010477267
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim; Vafeas, Mario - In: Journal of business-to-business marketing 26 (2019) 3/4, pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
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Broadening the business model construct : exploring how family-owned SMEs co-create value with external stakeholders
Gamble, Jordan Robert; Clinton, Eric; Díaz-Moriana, Vanessa - In: Journal of business research : JBR 130 (2021), pp. 646-657
Persistent link: https://www.econbiz.de/10012544893
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Two strands of servitization : a thematic analysis of traditional and customer co-created servitization and future research directions
Green, Maxwell H.; Davies, Philip; Ng, Irene - In: International journal of production economics 192 (2017), pp. 40-53
Persistent link: https://www.econbiz.de/10011782299
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How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong; Wang, Weina; Gupta, Sumeet - In: Industrial marketing management : the international … 112 (2023), pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
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Analysis and design of digital value co-creation networks: insights from digital platforms
Blaschke, Michael - 2020
Persistent link: https://www.econbiz.de/10012221765
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Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha; Slepniov, Dmitrij - In: Journal of business research : JBR 160 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
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The internet of everything : smart things and their impact on business models
Langley, David J.; Doorn, Jenny van; Ng, Irene; … - In: Journal of business research : JBR 122 (2021), pp. 853-863
Persistent link: https://www.econbiz.de/10012420637