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Serial nonlinearities in firm's internationalisation process : case evidence from China

Zhang, Xiaotian; Aman, Raushan; Zhang, Julia Helena; … - In: International journal of export marketing : IJExportM 3 (2020) 3, pp. 219-244

Persistent link: https://www.econbiz.de/10012252329

Heterogeneity in the effect of environmental protection expenditure in China : causal inference from machine learning

Hu, Zunguo; Deng, Lijie; Mao, Jun; Xie, Jiahao - In: Emerging markets, finance & trade : a journal of the … 59 (2023) 3, pp. 623-640

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An ACO-based algorithm for optimising the revenue of TV advertisement using credit information

Mao, Jun; Shi, Jianming; Wanitwattanakosol, Jirapat; … - In: International journal of revenue management : IJRM 5 (2011) 2/3, pp. 109-120

Persistent link: https://www.econbiz.de/10009235080

An ACO-based algorithm for optimising the revenue of TV advertisement using credit information

Mao, Jun; Shi, Jianming; Wanitwattanakosol, Jirapat; … - In: International Journal of Revenue Management 5 (2011) 2/3, pp. 109-120

We propose an algorithm to optimise a sum of products of revenue and credit information in TV advertising. This algorithm exploits the credit information of the advertiser and the ant colony system. To evaluate the performance of the algorithm proposed in this research, we conduct numerical...

Persistent link: https://www.econbiz.de/10010669579

An ACO-based algorithm for optimising the revenue of TV advertisement using credit information

Mao, Jun; Shi, Jianming; Wanitwattanakosol, Jirapat; … - In: International journal of revenue management : IJRM 5 (2011) 2/3, pp. 109-120

Persistent link: https://www.econbiz.de/10009888365