In this research, we study the funding decision in crowdfunding from the perspective of potential backers. We assess … whether perceived uncertainty affects the decision to contribute to crowdfunding campaigns. For this purpose, we conduct a 2 … to overcome uncertainty perceptions from the indeterminacy of crowdfunding campaigns. …

Over the past years crowdfunding emerged as an alternative funding channel for entrepreneurs. In contrast to … traditional financiers (banks, venture capital firms or angel investors), crowdfunding allows individuals to fund entrepreneurs … directly even with small amounts. We received individual-level data from Startnext, the biggest crowdfunding platform in …