Purpose – The purpose of this study is to explore why A‐list bloggers are continuously popular and what benefits they may obtain from becoming A‐list bloggers. Design/methodology/approach – This work compared the varying popularity ranking list at two stages of Wretch, the biggest blog...

The popularity of econometric analyses that include variables obtained from text mining is growing rapidly. A frequently applied approach is to identify topics from large corpora, which makes it possible to determine trends that reflect the changing relevance of topics over time. We address the...