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Thumbs down on "likes"? : the impact of Facebook reactions on online consumers’ nonprofit engagement behavior

Han, Min Chung - In: International review on public and non-profit marketing 18 (2021) 2, pp. 255-272

Persistent link: https://www.econbiz.de/10012545539

Engagement in social networks : a multi-method study in non-profits organizations

Klafke, Renata V.; Gomes, Paulo M.; Mendonça Junior, … - In: International review on public and non-profit marketing 18 (2021) 2, pp. 295-315

Persistent link: https://www.econbiz.de/10012545542

A cross-cultural comparison of millennials’ engagement with and donation to nonprofits : a hybrid U&G and TAM framework

Florenthal, Bela; Awad, Manar - In: International review on public and non-profit marketing 18 (2021) 4, pp. 629-657

Persistent link: https://www.econbiz.de/10012703848

Social Media, Signaling, and Donations : Testing the Financial Returns on Nonprofits’ Social Media Investment

Harris, Erica; Neely, Daniel; Saxton, Gregory D. - 2021

Social media outlets provide nonprofit organizations the opportunity of opening new communication and disclosure channels. Organizations must decide whether to set up these channels. They—and in turn their target audiences—must also decide how much to use social media. In this study, we test...

Persistent link: https://www.econbiz.de/10013213017

On remote and on-site participative funding mechanisms: using the example of reward-based crowdfunding and pay-what-your-want

Rottler, Maren - 2021

Persistent link: https://www.econbiz.de/10012694764

How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers

Hong, Cheng; Li, Cong - In: International review on public and non-profit marketing 17 (2020) 4, pp. 527-547

Persistent link: https://www.econbiz.de/10012310883

Corporate and non-profit social media policies : a content analysis

Fudurić, Morana; Mandelli, Andreina - In: Market : review for marketing theory and practice 29 (2017) 1, pp. 7-22

Persistent link: https://www.econbiz.de/10011724302

Doing good online : the changing relationships between motivations, activity, and retention among online volunteers

Cox, Joe; Oh, Eun Young; Simmons, Brooke; Graham, Gary; … - In: Nonprofit and voluntary sector quarterly 47 (2018) 5, pp. 1031-1056

Persistent link: https://www.econbiz.de/10011926022

To tweet or not to tweet : an analysis of ethical guidelines for the social media engagement of nonprofit organizations

Messner, Marcus - In: Ethical practice of social media in public relations, (pp. 82-95). 2018

Persistent link: https://www.econbiz.de/10011929808

Come on feel the noise : the relationship between stakeholder engagement and viral messaging through an association's Twitter use

Nelson, Erin K. - In: International review on public and non-profit marketing 16 (2019) 1, pp. 61-79

Persistent link: https://www.econbiz.de/10012129552