Showing 101 - 110 of 737,394
Bundesrepublik Deutschland bei. Im Theorieteil dieser Arbeit werden die analytischen Kategorien der Theorie des Konsumentenverhaltens …
Persistent link: https://www.econbiz.de/10001384500
Persistent link: https://www.econbiz.de/10001587664
"The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer...
Persistent link: https://www.econbiz.de/10012544504
Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...
Persistent link: https://www.econbiz.de/10013270838
'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as worker or, more generally, the prosumer....
Persistent link: https://www.econbiz.de/10013208353
Foreword: the bright side of social media / Ashesh Mukherjee -- Foreword: the dark side of social media / Leyland Pitt -- A framework for the dark side of social media -- A framework for the dark side of social media : from digital drama to digital over-engagement / Angeline Close Scheinbaum --...
Persistent link: https://www.econbiz.de/10013180035
Persistent link: https://www.econbiz.de/10013182409
Persistent link: https://www.econbiz.de/10013183242
Persistent link: https://www.econbiz.de/10012879374