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Customer experience in pharmaceutical B2B markets : perspectives of buyers and sellers

Abraham, Balaji; Sarkar, Soumya; Das Gupta, Krishna - In: International journal of pharmaceutical and healthcare … 17 (2023) 4, pp. 564-584

Persistent link: https://www.econbiz.de/10014461513

A conversion rate optimization framework for digital retailers

Zimmermann, Robert - 2022

Persistent link: https://www.econbiz.de/10014434701

Toward customer hyper-personalization experience : a data-driven approach

Valdez Mendia, J. M.; Flores-Cuautle, J. J. A. - In: Cogent business & management 9 (2022) 1, pp. 1-16

Today's omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper …-personalization strategy when real-time touchpoints are linked to a customer Master Data Management that integrates the three types of customer …

Persistent link: https://www.econbiz.de/10014420548

A value-driven touchpoints strategy for managing the customer experience process

Baidya, Mehir Kumar; Maity, Bipasha; Goswami, Susobhan - In: Business process management journal 29 (2023) 7, pp. 2147-2166

Persistent link: https://www.econbiz.de/10014430675

¿Cualitativo o cuantitativo? : el estudio del Customer Journey desde un enfoque metodológico

Garduño-Galindo, Aned; Flores-Bañuelos, Miriam del … - In: Lúmina : revista iberoamericana de contabilidad, … 24 (2023) 2, pp. 1-18

Persistent link: https://www.econbiz.de/10014382879

Impact of digital marketing : a bibliometric review

Dunakhe, Kedar; Panse, Chetan - In: International journal of innovation science 14 (2022) 3/4, pp. 506-518

Persistent link: https://www.econbiz.de/10013375164

Digitalizing customer journeys in B2B markets

Lundin, Lisa; Kindström, Daniel - In: Journal of business research : JBR 157 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014229582

Omnichannel services

Dalla Pozza, Ilaria - In: A Research Agenda for Service Marketing, (pp. 45-66). 2024

Persistent link: https://www.econbiz.de/10014517936

Omnichannel integration : literature review and future research agenda

Chahal, Hardeep; Sharma, Anamika - In: Journal of commerce & business studies 8 (2021) 1/2, pp. 1-40

Persistent link: https://www.econbiz.de/10014518971

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 554-554

Persistent link: https://www.econbiz.de/10014849794