Part 1: Theoretical perspectives on retail customer experience.Chapter 1: Customer experience evolution in a fashion retail context: From mono- to omnichannel.Chapter 2: (Re)envisioned future retail customer experience.Part 2: Practitioner perspectives on retail customer experience.Chapter 3:...

What Is Retailing and Why Is It Important? -- Understanding Retailing and Retail Challenges -- Retailing Reader -- 1. Consumers and Shoppers -- Customer Perceptions and Expectations of Service Quality -- Consumer Experiences and Experiencing Consumers -- Retail Positioning and Consumer...

Concepts of flagships -- A classification approach to flagship stores -- Emotion and identity in flagship luxury design -- Virtual flagships and sociable media -- The flagship store : the luxury fashion retailing perspective -- Flagship shopping centres -- From dome to dome : exploring cultural...