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Even when it feels difficult to think why I like you, I still do : the role of content, cognitive feelings and thinking systems on the evaluation of close and prominent brands

Puente-Díaz, Rogelio; Cavazos-Arroyo, Judith - In: South African journal of business management 51 (2020) 1, pp. 1-8

Purpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking styles across two brands of cellphones: iPhone and...

Persistent link: https://www.econbiz.de/10012589361

Two paths to the same destination : participation levels as a result of affiliation networks in civil society organizations

Cavazos-Arroyo, Judith; Calderón Valencia, Cecilia Isabel - In: Journal of nonprofit & public sector marketing 31 (2019) 2, pp. 139-163

Persistent link: https://www.econbiz.de/10012200005

Las capacidades de la empresa para personalizar su producción y reconfigurarse de forma interna : ¿influencian su desempeño operativo y su ventaja competitiva percibidos?

Máynez-Guaderrama, Aurora Irma; Cavazos-Arroyo, Judith; … - In: Revista internacional administración finanzas : RIAF 6 (2013) 7, pp. 47-65

Persistent link: https://www.econbiz.de/10010147136

The effect of network capabilities, trust and pricing and selling capabilities on the impact of social enterprise

Cavazos-Arroyo, Judith; Puente-Díaz, Rogelio - In: Social enterprise journal 19 (2023) 2, pp. 123-143

Persistent link: https://www.econbiz.de/10014328970

Socioecological determinants of mammography screening in Mexican rural areas

Sanchez-Lezama, Ana Paola; Cavazos-Arroyo, Judith; … - In: International Journal of Pharmaceutical and Healthcare … 9 (2015) 3, pp. 237-258

Purpose – The purpose of this paper is to determine which socioecological factors encourage rural women to participate in mammographies rather than avoiding taking the test. Design/methodology/approach – The study mainly uses data from the 2007 Rural Households Evaluation Survey...

Persistent link: https://www.econbiz.de/10014796211

Promotion, recruitment and retention of members in nonprofit organizations

Calderón-Valencia, Cecilia Isabel; Cavazos-Arroyo, Judith - 2021

Persistent link: https://www.econbiz.de/10012391945