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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector

Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257

Persistent link: https://www.econbiz.de/10011721789

Transformational leadership and employee performance : the role of identification, engagement and proactive personality

Buil, Isabel; Pardos Martínez, Eva; Matute, Jorge - In: International journal of hospitality management 77 (2019), pp. 64-75

Persistent link: https://www.econbiz.de/10011988436

When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 2002-2029

Persistent link: https://www.econbiz.de/10011773816

Managing brand identity : effects on the employees

Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: The international journal of bank marketing : IJBM 35 (2017) 1, pp. 2-23

Persistent link: https://www.econbiz.de/10011617832

Medición del valor de marca desde un enfoque formativo

Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Cuadernos de Gestión (2010)

[ES] Las empresas necesitan medir el valor de sus marcas para poder tomar las mejores decisiones tácticas y estratégicas relativas a estos activos intangibles. Es por ello que este trabajo desarrolla un instrumento de medida del valor de marca utilizando un enfoque formativo. A diferencia de...

Persistent link: https://www.econbiz.de/10011277681

How Leadership and Commitment Influence Bank Employees’ Adoption of their Bank’s Values

Wallace, Elaine; Chernatony, Leslie; Buil, Isabel - In: Journal of Business Ethics 101 (2011) 3, pp. 397-414

Persistent link: https://www.econbiz.de/10009327707

Brand Extension Effects on Brand Equity: A Cross-National Study

Buil, Isabel; Martinez, Eva; de Chernatony, Leslie - In: Journal of euro-marketing 18 (2009) 2, pp. 71-88

Persistent link: https://www.econbiz.de/10008267008

The influence of brand equity on consumer responses

Buil, Isabel; Martínez, Eva; Chernatony, Leslie de - In: The journal of consumer marketing 30 (2013) 1, pp. 62-74

Persistent link: https://www.econbiz.de/10010070213

La influencia de las acciones de marketing con causa en la actitud hacia la marca

Buil, Isabel; Martínez, Eva; Montaner, Teresa - In: Cuadernos de economía y dirección de la empresa : CEDE 15 (2012) 2, pp. 84-93

Persistent link: https://www.econbiz.de/10010016737

Factors influencing consumer evaluations of gift promotions

Buil, Isabel; Chernatony, Leslie de; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3, pp. 574-595

Persistent link: https://www.econbiz.de/10010099468