Goebel, Markus; Vogel, Rick; Weber, Christiana - In: BuR - Business Research 6 (2013) 1, pp. 34-53
Although reciprocity is fundamental to all social orders, management research offers few reviews of the concept’s theoretical origins and current applications. To help bridge this gap, we elucidate the dominant understandings of reciprocity, ask which areas of research emerge from them, and...