Sakrabani, Poorni; Teoh, Ai Ping; Amran, Azlan - In: Strategic Direction 35 (2019) 11, pp. 1-3
Purpose: The Malaysian retail industry, which contributes toward almost 45 per cent of the country's Gross Domestic Product (GDP) is on a downward trend. As such, the main purpose of this study is to improve the performance of the Malaysian retail industry through the incorporation of Industry...