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Comparative analysis of selected probabilistic customer lifetime value models in online shopping

Jasek, Pavel; Vrana, Lenka; Sperkova, Lucie; Smutny, Zdenek - In: Journal of business economics and management 20 (2019) 3, pp. 398-423

The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...

Persistent link: https://www.econbiz.de/10012175745

Conversion of online purchase intention into actual purchase : the moderating role of transaction security and convenience

Indiani, Ni Luh Putu; Fahik, Gabriel Aprinau - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 18-29

behaviour. The sample consisted of consumers who had shopped for retail products online. The proposed relationship was tested …

Persistent link: https://www.econbiz.de/10012221649

The impact of a trend pattern for sustainable marketing budgets on turnover dynamics (a case study)

Capatina, Alexandru; Micu, Adrian; Cristache, Nicoleta; … - In: Contemporary economics 11 (2017) 3, pp. 287-302

In business practice, sustainable marketing seeks to meet environmental and social sustainability needs. Sustainable marketing budgets should create a balance between market needs and the need to use existing resources as rationally as possible. By recognizing that certain internal and external...

Persistent link: https://www.econbiz.de/10011760524

Consumers' perception on the use of innovative technologies in creating store atmosphere

Sîrbu, Mirela Octavia; Săseanu, Andreea Simona; … - In: Amfiteatru economic : an economic and business research … 17 (2015) 39, pp. 567-582

consumers’ demands and, implicitly, the change of their purchasing behaviour. In this context, the selection made by consumers … considerations, our research aims to identify consumers’ perception of the use of innovative technologies in creating store …

Persistent link: https://www.econbiz.de/10011820740

Die Wahrnehmung der Winter-Destination Tirol der Zielgruppe „junge Leute“ in Mecklenburg-Vorpommern

Schmidt, Romy - 2012

Persistent link: https://www.econbiz.de/10009553557

Examination of the individual competencies that differentiate results in direct sales

Sypniewska, Barbara A. - In: Contemporary economics 7 (2013) 1, pp. 83-100

The importance of knowledge and skills in meeting new challenges in production and distribution is particularly evident in today’s market, which is characterized by a saturation of products and strong competition. To be successful in the market, companies must stand out and be creative and...

Persistent link: https://www.econbiz.de/10009770333

Teaching managerial economics : spreadsheet exercises integrate economics within the business curriculum

Heath, Will Carrington; Underwood, James H.; Watson, John K. - In: Advances in management & applied economics 3 (2013) 4, pp. 249-256

Business students often have difficulty integrating economics reasoning into other business disciplines because of differences in the format and presentation of financial data across disciplines. Economics courses use one format while Accounting and other business courses use another. This paper...

Persistent link: https://www.econbiz.de/10009762659

Explicit evidence of an implicit contract

Young, Andrew T.; Levy, Daniel C. - 2013 - Last Revision: August 19, 2013

We thank three anonymous referees for thoughtful comments and suggestions which we found very constructive and helpful. We are particularly grateful to the editor, Al Klevorick, for his advice and painstaking guidance through the multiple revision process. We thank Robert Barsky, Susanto Basu,...

Persistent link: https://www.econbiz.de/10010209783

Estimating Stockout Costs and Optimal Stockout Rates : A Case on the Management of Ugly Produce Inventory

Lim, Stanley Frederick W.T; Rabinovich, Elliot; Lee, Sanghak - 2023

challenges in determining how to compensate consumers monetarily to ensure they will maintain the same level of utility they … the design of optimal stockout rates by an online retailer marketing to consumers aesthetically substandard fruits and … aesthetic quality of their crops and there is little data on hand to predict the value consumers attach to the availability of …

Persistent link: https://www.econbiz.de/10014348657

Beyond the Hype : Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

Zhang, Mengxia; Troncoso, Isamar - 2023

improve final sale outcomes, they may offer benefits such as helping consumers screen options and assisting sellers in …

Persistent link: https://www.econbiz.de/10014349517