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Delbono, Flavio; Reggiani, Carlo; Sandrini, Luca - 2022

includes a share of the consumers in the market around one of the firms. Data are never sold exclusively. Despite the data are …

Persistent link: https://www.econbiz.de/10013295456

Sophisticated Consumers with Inertia : Long-Term Implications from a Large-Scale Field Experiment

Miller, Klaus M.; Sahni, Navdeep S.; Strulov-Shlain, Avner - 2022

Consumer inertia, the tendency to remain inactive, is a robust and well-documented phenomenon. However, if consumers … contracts and study, in the same setting, both the actual inertia, and the inertia consumers anticipate before it actually takes … subscription after the promotional period, relative to the auto-cancel contract takers. However, consumers preempt inertia; 24 …

Persistent link: https://www.econbiz.de/10013295915

The impact of green marketing on the consumers' intention to buy green products in the context of the Green Deal

Cuc, Lavinia Denisia; Pelău, Corina; Szentesi, … - In: Amfiteatru economic : an economic and business research … 24 (2022) 60, pp. 330-345

marketing and the ecological behavior and attitude of consumers and the impact it has on the future intention to buy green …

Persistent link: https://www.econbiz.de/10013368705

Listen-To-Earn : How Web3 Can Change the Music Industry

Behal, Pranav - 2022

Web3’s current applications mostly revolve around financial systems; yield farming, lending and borrowing, token swaps, bridges, and many more. Applications with social features in mind have started to take light, as well as more incentives for creators to join Web3. This paper aims to explain...

Persistent link: https://www.econbiz.de/10013403156

Jaggery! Do People still Cherish it? A Case Study of Belgaum City, Karnataka

Doddanavar, Dr. Indrajit; C., Dr. Prashantha - 2022

Jaggery in the minds of people is a commodity and does not have technology advancement. From ancient times jaggery is used in Ayurvedic medicine and has spiritual significance. Jaggery has more nutritious as compared to refined white sugar. With the introduction of sugar mills and their multiple...

Persistent link: https://www.econbiz.de/10013405046

Success and failure rates of new food and non-food products introduced on the market

Rutkowski, Ireneusz P. - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 52-61

Theoretical and empirical research reveals that despite implementing new product development and management best practices, many projects fail with new product strategies. But what if failure rates as high as 90% are true? This would mean that high costs of product innovation are incurred by...

Persistent link: https://www.econbiz.de/10013382459

Consumer Behavior and the Rise of Broadband : A Retail Apocalypse?

Tran, Uyen - 2022

I explore US consumer retail behavior during the proliferation of broadband internet from 2004 to 2018. Using household and retail scanner data, I capture consumer behavior using seven outcomes: (1) trip frequency, (2) total spending, (3) unique chains visited, (4) unique brands purchased, (5)...

Persistent link: https://www.econbiz.de/10013306451

Optimizing Marketing Decisions Through a Structured Decision-Making Model Based on Marketing Engineering Principles

Hajisafi, Amir - 2023

Effective marketing decision-making benefits from a rigorous, data-driven process that systematically evaluates alternatives based on insights and analysis. This study develops and evaluates a 5-stage decision-making process model integrating marketing engineering principles aimed to optimize...

Persistent link: https://www.econbiz.de/10014360522

Digital Ecosystems and Collaboration

Bharadwaj, Anandhi; Yeo, Jinsoo - 2021

Blurring industry boundaries and reorganization of conventional linear value chain led to new configurations that have come to be known as digital ecosystems. This chapter discusses how firms compete in a rapidly digitizing ecosystem environment. First, this chapter examines the architecture,...

Persistent link: https://www.econbiz.de/10014359279

Measuring Fair Competition on Digital Platforms

Jürgensmeier, Lukas; Skiera, Bernd - 2023

Digital platforms use recommendations to facilitate the exchange between platform actors, such as trade between buyers and sellers. Platform actors expect, and legislators increasingly require that competition, including recommendations, are fair—especially for a market-dominating platform on...

Persistent link: https://www.econbiz.de/10014343744