If producers have more information than consumers about goods’ attributes, then they may use non-price (rather than … conditions. Although consumers should be indifferent between equivalent changes in goods' prices and quantities, empirical … evidence suggests that consumers often respond differently to price changes and equivalent quantity changes. We offer a …

relational marketing, which represents the special relationship established between the company and its consumers, with win … process of a company, consumers or customers play a very critical role as these are the people who finally buy the goods and … planning focused on needs and desires of consumers and customers. Therefore, consumers are the beneficiaries of the general and …

It is crucial for all organizations that activate in this field to research and understand the way in which consumers … tourist’s consumer behavior, companies must take into consideration: the needs and patterns of the consumers, consumer …

research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism …

different segments of consumers. Therefore, it is important to be aware of all the factors and motivators that influence a …