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Gender Roles in Marketing Communications in Real Estate Markets

Zatwarnicka-Madura, Beata - 2017

The real estate market has attracted a lot of public interest due to its significant economic role. Changes are, however, going to abound in the nearest future as a result difficulties in accessing housing loans and amendments to the building construction laws, amongst others. This will call for...

Persistent link: https://www.econbiz.de/10012232634

Private Label Price Rigidity during Holiday Periods

Müller, Georg; Bergen, Mark; Dutta, Shantanu; Levy, Daniel - 2005

Using weekly retail transaction scanner price data from a large U.S supermarket chain, we find significantly higher retail price rigidity for private label products than for nationally branded products during the Christmas and Thanksgiving holiday periods relative to the rest of the year. The...

Persistent link: https://www.econbiz.de/10013204747

Asymmetric Wholesale Pricing: Theory and Evidence

Ray, Sourav; Chen, Haipeng (Allan); Bergen, Mark; Levy, … - 2005

Asymmetric pricing is the phenomenon where prices rise more readily than they fall. We articulate, and provide empirical support for, a theory of asymmetric pricing in wholesale prices. In particular, we show how wholesale prices may be asymmetric in the small but symmetric in the large, when...

Persistent link: https://www.econbiz.de/10013204748

The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment

Zbaracki, Mark J.; Bergen, Mark; Levy, Daniel - 2006

The fact that organizations find it hard to change in response to shocks in the environment is a crucial feature of the economy. Yet we know little about why it is so difficult for organizations to adjust, and where these limitations come from. In an effort to discover some of these reasons we...

Persistent link: https://www.econbiz.de/10013204755

Holiday Non-Price Rigidity and Cost of Adjustment

Muller, Georg; Bergen, Mark; Dutta, Shantanu; Levy, Daniel - 2006

There has been increasing interest in understanding how firms undertake non-price adjustment activities, especially in situations where prices may be rigid despite changes in market conditions. Using scanner price data for over 4,500 different food products from a large US supermarket chain, we...

Persistent link: https://www.econbiz.de/10013204756

Switching Beers? The Effects of Switching Costs on Prices and Profits in Competitive Markets

He, Xiaoyang; Siebert, Ralph - 2021

experiences a higher competitive pressure on price since low-quality consumers are more price sensitive and switch more easily to … consumers are less likely to switch to the low-quality product. …

Persistent link: https://www.econbiz.de/10012582128

Les Antécédents de la Résistance des Consommateurs à la Stratégie de Changement d’Enseignes : Preuves Issues d'un Contexte Tunisien

Kannou, Ahmed - 2024

the field of brand/brand management. It refers to the propensity of consumers to express opposition or a negative reaction … companies wishing to successfully introduce innovative new brands. By focusing on consumers, our study examined the impact of …, collected from a sample of more than 351 Tunisian consumers. In line with the predominant arguments in the literature, the …

Persistent link: https://www.econbiz.de/10015213174

Small Price Changes, Sales Volume, and Menu Cost

Sayag, Doron; Snir, Avichai; Levy, Daniel - 2024

The finding of small price changes in many retail price datasets is often viewed as a puzzle. We show that a possible explanation for the presence of small price changes is related to sales volume, an observation that has been overlooked in the existing literature. Analyzing a large retail...

Persistent link: https://www.econbiz.de/10015213237

The Way to Victory-Using Military Strategies in Business Situations

Cernat-Gruici, Bogdan - In: Romanian Economic Journal 11 (2008) 29, pp. 99-115

As military strategy preceded firm strategy, it is natural to state that firm strategy took the majority of its main concepts from the military. Nowadays, the business environment plays an important role in adopting strategic decisions. This implies that in the center of a company’s view,...

Persistent link: https://www.econbiz.de/10005405061

The Magnitude of Menu Costs: Direct Evidence from Large U.S. Supermarket Chains

Levy, Daniel; Bergen, Mark; Dutta, Shantanu; Venable, Robert - EconWPA - 2005

We use store-level data to document the exact process of changing prices and to directly measure menu costs at five multi-store supermarket chains. We show that changing prices in these establishments is a complex process, requiring dozens of steps and a nontrivial amount of resources. The menu...

Persistent link: https://www.econbiz.de/10005412630