Understanding how forward-looking consumers respond to price promotions in storable goods markets is an important area … of research in empirical marketing and industrial organization. In prior work, researchers have assumed that consumers in … consumers, and are on average 0.71. We show through a counterfactual exercise that if one used a model which fixed the discount …

-redemption hassle, while allowing for slippage (as consumers may forget to redeem a rebate), in both a centralized and decentralized … production cost and in the elasticity for consumers' disutility for hassle. Finally, findings are all supported by results from …

choices? The classical approach to this problem is to assume consumers use dynamic programming to obtain the optimal decision … is able to effectively capture consumers' choices …

This study examines brand dispersion — variance in brand ratings across consumers — and its role in the translation of … brand assets into firm value. Dispersion captures the covert heterogeneity in evaluations of brands among consumers who like …