Showing 20,571 - 20,580 of 20,696
Looks at the application of marketing philosophy to non‐profit‐making organizations, looks briefly at the work of Kotler and Levy. Examines similarities between non‐profit‐making and profit‐making organizations, and investigates the role of local government in the marketing of...
Persistent link: https://www.econbiz.de/10014724925
States that, owing to major change in the field of marketing in the past 20 years, there has been an increase in the use of sales promotion. Proposes that managers in local authorities, who are responsible for the marketing of recreation and leisure services should understand the role that...
Persistent link: https://www.econbiz.de/10014724934
Looks at the types of published material available through libraries, museums, art galleries and records offices under the direction of local authorities. Examines the importance of publishing material, and investigates the marketing strategies for these publications. Concludes that, with an...
Persistent link: https://www.econbiz.de/10014724935
Suggests research themes and conceptual extensions which may be useful to researchers of the leisure industry in the marketing context who are trying to increase commencial productivity or disciplinary relevance of their work. Examines two disparate issues which arise when the meaning of...
Persistent link: https://www.econbiz.de/10014724955
Purpose – The purpose of this paper is to discuss the benefits, barriers and challenges of the transdisciplinary approach to training, and to present findings of a case analysis. Design/methodology/approach – The paper is based on the research findings of an experimental training program for...
Persistent link: https://www.econbiz.de/10014725538
Purpose – To deliver an “introduction to life coaching” workshop to local government lawyers and the benefits they could get from life coaching. Design/methodology/approach – The nature of the interactive workshop is outlined and the responses of the delegates examined. Findings – The...
Persistent link: https://www.econbiz.de/10014755231
Introduces Caledonia Council, a business simulation specifically created to prepare senior managers in local government for major reorganization. Describes how it was designed in a partnership between client (Central Regional Council) and consultant (The Argyll Consulting Group) and has been...
Persistent link: https://www.econbiz.de/10014755871
Evaluation by participants on a management training course (run by the Durham University Business School for the North Yorkshire County Council) indicated that the programme, covering five modules and a personal project, contributed to personal and career development and was a valuable insight...
Persistent link: https://www.econbiz.de/10014756951
Purpose – This paper aims to be nested in the empirical literature examining the impact of gender quotas for elected posts to local government councils ( panchayats ) in India. Gender quotas apply at the level of both head ( sarpanch , randomly assigned) and member (uniformly across councils)....
Persistent link: https://www.econbiz.de/10014758960
Evaluates a competence‐based management development programme for a public sector client. Utilizes qualitative methodology to gather data about the impact of the programme on participants′ behaviour and skills. The focus is a large city council, and the participants are from a varied...
Persistent link: https://www.econbiz.de/10014719847