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Perception of puffery in advertising: investigating the China‐US differences

Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 179-198

Purpose – The purpose of this paper is to explore the link between consumer psychology and puffery law in China and the … on consumer psychology, which bridges the sharp divide between the two models of puffery regulation represented by China …

Persistent link: https://www.econbiz.de/10014674769

Managing strategic business relationships in retail operations: evidence from China

Yu, Wantao; Ramanathan, Ramakrishnan - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 3, pp. 372-393

particular, this study examines the links between business relationships with principal stakeholders, operations strategy, and … performance. Design/methodology/approach – Drawing upon the stakeholder theory, this study employs a path analytic framework to … in China. Findings – The findings indicate that good relationships with customer and supplier could enable retailers to …

Persistent link: https://www.econbiz.de/10014674778

Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products

Tingchi Liu, Matthew; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 561-582

Purpose – The purpose of this paper is to examine the relationship among affective loyalty, perceived benefits, attitude towards co‐branded products and the intention to use such products. Design/methodology/approach – In total, 433 valid responses were collected from active...

Persistent link: https://www.econbiz.de/10014674787

What makes sales in Chinese shampoo industry?

Yang, Chenchen; Yang, Feng; Xia, Qiong; Ang, Sheng - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 678-689

Purpose – The paper aims to find the functional relationship among 14 shampoo brands' price, quality, marketing expense and sales in the Chinese shampoo industry. Also studied is which one, among these factors, is the more important. Design/methodology/approach – By using data envelopment...

Persistent link: https://www.econbiz.de/10014674793

Chinese students' complaining behavior: hearing the silence

FitzPatrick, Mary; Davey, Janet; Dai, Lijuan - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 5, pp. 738-754

Purpose – Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies show that many factors, including culture, influence CCB, the...

Persistent link: https://www.econbiz.de/10014674798

Advertising dislikeability in Asia

Fam, Kim-Shyan; S. Waller, David; Cyril de Run, Ernest; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 144-161

Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

Persistent link: https://www.econbiz.de/10014674808

Parents' perception of teen's influence on family purchase decisions

S. Shergill, Gurvinder; Sekhon, Harjit; Zhao, Min - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 162-177

making of Chinese immigrant families in New Zealand, and in Chinese families living in China. Design … within the family than their peers in Chinese families living in China. Research limitations/implications – The research used … empirically demonstrates that Chinese parents living in China and Chinese immigrant parents living in New Zealand perceive their …

Persistent link: https://www.econbiz.de/10014674809

Perceived benefits, perceived risk, and trust

Tingchi Liu, Matthew; Brock, James L.; Cheng Shi, Gui; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 2, pp. 225-248

Purpose – The purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional initiators. Design/methodology/approach – In total, 578 valid samples were collected via an online survey....

Persistent link: https://www.econbiz.de/10014674812

The use of Chinese classical strategies in international construction marketing: some anecdotal evidence

Sui Pheng, Low; Tian Sin, Wee - In: Asia Pacific Journal of Marketing and Logistics 11 (1999) 4, pp. 23-46

Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate situations. Applies these to strategic planning and marketing rather than the traditional use on battlefields. Uses anecdotal...

Persistent link: https://www.econbiz.de/10014674832

Market segmentation in the cell phone market among adolescents and young adults

J. Haverila, Matti - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 346-368

' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon … questionnaire, data was gathered from 403 high school and 892 undergraduate students in Finland, UAE, China, Canada and New Zealand …

Persistent link: https://www.econbiz.de/10014675310