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Brand narrative in the 21st century
Denga, Edna Mngusughun - In: The role of brands in an era of over-information, (pp. 45-70). 2023
Persistent link: https://www.econbiz.de/10014365831
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The role of digital marketing in achieving sustainable competitive advantage
Denga, Edna Mngusughun; Vajjhala, Narasimha Rao; … - In: Digital transformation and internationalization …, (pp. 44-60). 2022
Persistent link: https://www.econbiz.de/10012814037
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Digital branding in the digital era
Denga, Edna Mngusughun; Vajjhala, Narasimha Rao; … - In: The role of brands in an era of over-information, (pp. 171-197). 2023
Persistent link: https://www.econbiz.de/10014365846
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Management of client loyalty at the retail point of sale
Denga, Edna Mngusughun; Ahmed, Hafsat Sadiq - In: Management and marketing for improved retail …, (pp. 93-111). 2023
Persistent link: https://www.econbiz.de/10014366076