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Observing product touch : the vicarious haptic effect in digital marketing and virtual reality
Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326
Persistent link: https://www.econbiz.de/10013258020
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Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai; Xiong, Guiyang - In: Journal of management information systems : JMIS 36 (2019) 3, pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia; Lorey, Thierry; Dosquet, Frédéric - In: International journal of consumer studies 47 (2023) 5, pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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Das Metaverse : und wie es alles revolutionieren wird
Ball, Matthew - 2022
In der Tradition von "The Second Machine Age" erscheint das erste Buch über das nächste Internet: das Metaverse. Der … Begriff "Metaverse" ist plötzlich überall, von Debatten über "Fortnite" über die Seiten der New York Times bis hin zu den … Reden von Mark Zuckerberg. Aber was genau ist das Metaverse? Wie Matthew Ball erklärt, ist es der Nachfolger des mobilen …
Persistent link: https://www.econbiz.de/10012818568
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The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 1, pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
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Towards better interaction between salespeople and consumers : the role of virtual recommendation agent
Ben Saad, Sihem; Choura, Fatma - In: European journal of marketing 57 (2023) 3, pp. 858-903
Persistent link: https://www.econbiz.de/10014226022
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Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte; Kastner, Margit; Park, Sangwon; … - In: Journal of travel and tourism marketing 40 (2023) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
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A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer; Grassi, Alessia - In: The international review of retail, distribution and … 31 (2021) 4, pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
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E-collaboration and e-commerce in virtual worlds : the potential of second life and world of warcraft
Kock, Ned F. - In: Knowledge networks : the social software perspective, (pp. 308-319). 2009
Persistent link: https://www.econbiz.de/10003778480
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
Ciaramitaro, Barbara L. (contributor) - 2011
face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers …
Persistent link: https://www.econbiz.de/10008697359