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How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
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Do personality traits predict "complaining" consumers?
Ekinci, Yuksel; Calderon, Joana; Siala, Haytham - In: International journal of business environment : IJBE 8 (2016) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10011590921
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How can ethical brands respond to service failures? : understanding how moral identity motivats compensation preferences through self-consistency and social approval
Gils, Suzanne van; Horton, Kate E. - In: Journal of business research : JBR 95 (2019), pp. 455-463
Persistent link: https://www.econbiz.de/10011980252
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The marketing of love : how attachment styles affect romantic consumption journeys
Mende, Martin; Scott, Maura L.; Garvey, Aaron M.; … - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 255-273
Persistent link: https://www.econbiz.de/10012022573
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Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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The risky side of inspirational appeals in personal selling : when do customers infer ulterior salesperson motives?
Alavi, Sascha; Habel, Johannes; Schmitz, Christian; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 323-343
Persistent link: https://www.econbiz.de/10011963039
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; … - In: Journal of retailing and consumer services 50 (2019), pp. 249-257
Persistent link: https://www.econbiz.de/10012114158
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Team identification and sports fandom as predictors of fan aggression : the moderating role of ageing
Toder-Alon, Anat; Icekson, Tamar; Shuv-Ami, Avichai - In: Sport management review 22 (2019) 2, pp. 194-208
Persistent link: https://www.econbiz.de/10012013976
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How we complain : the effect of personality on consumer complaint channels
Berry, Riley; Tanford, Sarah; Montgomery, Rhonda; … - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 1, pp. 74-101
Persistent link: https://www.econbiz.de/10011912154