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(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions

Packard, Grant; Moore, Sarah G.; McFerran, Brent - In: Journal of marketing research : JMR 55 (2018) 4, pp. 541-555

Persistent link: https://www.econbiz.de/10011912731

Transforming consumers into brands : tracing transformation processes of the practice of blogging

Erz, Antonia; Christensen, Anna-Bertha Heeris - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 69-82

Persistent link: https://www.econbiz.de/10011920063

Using attachment theory to understand consumers' tensions between their sense of self and goal-pursuits in relationships

Liu, Chihling; Hogg, Margaret K. - In: Journal of business research : JBR 92 (2018), pp. 197-209

Persistent link: https://www.econbiz.de/10011925389

Investigating the effect of brand identity and character on brand loyalty of football team fans

Keshtidar, Mohammad; Sahebkaran, MohammadAli; … - In: International journal of sport management and marketing … 18 (2018) 1/2, pp. 105-115

Persistent link: https://www.econbiz.de/10011884677

Examining the moderating role of personality traits in the relationship between brand trust and brand loyalty

Menidjel, Choukri; Benhabib, Abderrezzak; Bilgihan, Anil - In: The journal of product & brand management 26 (2017) 6, pp. 631-649

Persistent link: https://www.econbiz.de/10011801141

Self-congruence facets and emotional brand attachment : the role of product involvement and product type

Sheeraz, Muhammad; Qadeer, Faisal; Masood, Mirha; … - In: Pakistan journal of commerce and social sciences 12 (2018) 2, pp. 598-616

Consumers have emotional bond with the brands that are closer to their self-concept. The product involvement is consumers' perception of relevance of a product with needs, goals and consumers' self-concept. Therefore, the study aims to reconsider the role of product involvement in the...

Persistent link: https://www.econbiz.de/10011934246

Beyond tit-for-tat : theorizing divergent employee reactions to customer mistreatment

Amarnani, Rajiv K.; Bordia, Prashant; Restubog, Simon … - In: Group & organization management : an international journal 44 (2019) 4, pp. 687-717

Persistent link: https://www.econbiz.de/10012160147

An exploration of the associations among cognitive flexibility, attachment styles and life satisfaction

Odacı, Hatice; Çıkrıkçı, Özkan; Çıkrıkçı, … - In: International journal of happiness and development 5 (2019) 3, pp. 242-256

Persistent link: https://www.econbiz.de/10012165957

The digital self and customer loyalty : from theory to virtual reality

Bischoff, Jared; Berezan, Orie; Scardicchio, Lorenzo - In: Journal of marketing analytics : JMA 7 (2019) 4, pp. 220-233

Persistent link: https://www.econbiz.de/10012129491

Brand communities and self-concept congruency in the case of a music festival

Klára, Kazár - In: Tourism and hospitality research : THR 20 (2020) 2, pp. 157-169

Persistent link: https://www.econbiz.de/10012213248