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Beyond social media engagement : holistic digital engagement and a social identity perspective
Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354
Persistent link: https://www.econbiz.de/10012549664
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Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa - 2021
Persistent link: https://www.econbiz.de/10012653569
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Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali; Mokhtarian, Pooria - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
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They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott; Khamitov, Mansur; Thomson, Matthew; … - In: Journal of marketing 85 (2021) 5, pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
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How discretionary behaviors promote customer engagement : the role of psychosocial safety climate and psychological capital
Siami, Sahar; Martin, Angela; Gorji, Mohammadbagher; … - In: Journal of management & organization : JMO 28 (2022) 2, pp. 379-397
Persistent link: https://www.econbiz.de/10013270394
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Digital identity : exploring a consumer-centric identity for open banking
Kidd, Greg - In: Open banking, (pp. 257-277). 2022
Persistent link: https://www.econbiz.de/10013271539
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Balancing web personalization and consumer privacy concerns : mechanisms of consumer trust and reactance
Chen, Xinyu; Sun, Jian; Liu, Hongyan - In: Journal of consumer behaviour 21 (2022) 3, pp. 572-582
Persistent link: https://www.econbiz.de/10013275509
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Finding brands and not losing your religion? : exploring the relationship between brand engagement in self-concept and religious commitment
Razmus, Wiktor; Zarzycka, Beata - In: Journal of management, spirituality & religion : JMSR 18 (2021) 3, pp. 201-217
Persistent link: https://www.econbiz.de/10013285669
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Influencers' intimate self-disclosure and its impact on consumers' self-brand connections : scale development, validation, and application
Leite, Fernanda Polli; Baptista, Paulo de Paula - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 420-437
Persistent link: https://www.econbiz.de/10013286434
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Brand community and its impact on brand love and repurchase intention in the fashion industry context
Al Khasawneh, Mohammad Hamdi; Eid, Dana; Safi, Farah; … - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 88-110
Persistent link: https://www.econbiz.de/10013258245