Newton, Sandra K.; Gilinsky, Armand <Jr.>; Jordan, Douglas - In: Wine Economics and Policy 4 (2015) 2, pp. 88-97
This investigation into small-to-medium sized wine businesses empirically tests linkages among differentiation … strategies and financial performance over time. Using a two-by-two model, we examine the impact of differentiation strategies on … to cluster the sample firms into a two-by-two differentiation strategy model. Those wineries sourcing over 50% estate …